Artin Crown Productions

Celebrity endorsements can have a powerful impact on consumer behaviour when used correctly, celebrity endorsements can help in increasing sales and inspire consumers to buy a product, hence the reason behind many brands pay large sums of money to endorse celebrities to market their products. However, choosing the right celebrity to market your product is very important.

Before signing a deal with a famous person, consider the potential impact it could have on your business. If you are a Business to Customer (B2C) company and your target is based on a geographical segment, then choose local celebrities and always aim for reputable celebrities with professional and humanitarian profiles.

In early 2021, Fastlink Telecommunication endorsed Kurdish celebrity Agreen Dilshad for a 3-month campaign for their newly launched services in the Kurdistan Region of Iraq. The musical TVC of Fastlink featuring the artist delivered an indirect message of philanthropy. It connected the act to the wider Kurdish community by highlighting its ties with the Kurdish culture whilst also promoting Fastlink’s new unlimited internet packages.

In early 2021, Fastlink Telecommunication endorsed Kurdish celebrity Agreen Dilshad for a 3-month campaign for their newly launched services in the Kurdistan Region of Iraq. The musical TVC of Fastlink featuring the artist delivered an indirect message of philanthropy. It connected the act to the wider Kurdish community by highlighting its ties with the Kurdish culture whilst also promoting Fastlink’s new unlimited internet packages.

The campaign was successful and Fastlink received positive feedback from its customers and according to Fastlink there was a substantial increase in the sales of the newly launched service.

Moreover, AsiaCell another leading telecom company in Iraq has been using the Iraqi star Kadhim Al-Sahir as the face of its branding since 2015, as stated on the company’s official website. The purpose of this marketing tool is to continue to compete in the Iraqi market and attract more customers from the southern areas of Iraq.

AsiaCell’s musical TVCs helped the company connect with its target audience and boost its sales through brand awareness and messaging. The key here is to find a good fit between your business and your celebrity partner in order to achieve a successful campaign and increase your ROI (return on investment).

In March of this year, the online food and grocery delivering company Talabat onboarded the universally-known Cristiano Ronaldo as its official brand ambassador. The company made this move to amplify its different values of excellence, selection, and reliability.

Another example within the Kurdistan Region is how the Pavilion Erbil residential and tourism complex chose Arab Mega Star Rahma Riad to raise brand awareness in the MENA region regarding the project in an ongoing campaign.

How We can Help?
Artin Crown Productions has the resources, contacts, as well as long and short-term strategic marketing plans to develop your business through endorsing celebrities. The campaigns mentioned in this article that have been undertaken by Artin Crown are managed by our expertise in celebrity endorsement and marketing. We have applied our proven strategy to leverage the power of a celebrity effectively to achieve the business objectives for our clients. Not only do businesses benefit from our services, but if you are a celebrity and want to be the face of a brand, contact us and we can will help you find the right company to work with.