Artin Crown Productions

Real estate marketing in the Kurdistan Region has seen a rapid change with the advent of digital media. Traditional methods such as print media, personal visits, and classified ads are no longer the only way to get information about properties to potential homebuyers and investors. Instead, digital marketing has become an important tool for real estate companies in Kurdistan to reach wider audiences and attract new buyers.

With the increasing number of online platforms that provide a channel for people to discover and share information, it has become easier than ever to promote your properties online and reach more potential customers.

While traditional advertising methods like print advertisements and flyers are still useful in helping generate leads, they are not as effective as online marketing due to the increase in digital advertising options. However, while the traditional methods of marketing are still important, they should be used in conjunction with digital marketing to maximize the effect and ensure that your brand reaches as many people as possible.

Here are some tips to complete your marketing assets and plans for your real estate project:

• Create your music theme/brand jingle to personalize your property listings and maximize your chances of standing out from the crowd a unique music jingle for your real estate project will not only boost the visuals but also communicate the mood of the real estate project to the audience’s senses. It also makes it one of the most unique ways to be distinctive and stand out from your competitors, especially if your jingle is created by reliable and experienced composers. For example, Ragreen Record Label in Kurdistan has produced multiple jingles for high-end companies, brands, and annual events in Kurdistan.

• Talk less, and show more creating an inviting and friendly website layout is more likely to attract potential buyers than a complex website that is difficult to navigate through. The focus should be made on keeping the website informative and interactive. Users should be able to access information as quickly as possible. Interactive functions such as swipe-on areas show where your properties are listed on the master plan and are more user-friendly.

• Billboard location selection matters as random billboards in busy areas might not be as effective as those that are strategically placed in spots frequently visited by your potential customers. Consider factors such as traffic volume and target demographics when determining the location for your billboard.

• Pay-per-click advertising is a popular form of online advertising that helps attract more traffic to your website by placing your ad on popular search engines like Google and Bing.

• Property listings should be available everywhere on the internet. You can use platforms like (for the Kurdistan Region) to publish your property listings and make the content available to wider audiences.

• Interactive e-brochures enhance the appearance of your company and help you increase brand recognition. A well-thought-out and attractive brochure can be more effective than traditional printed brochures because it is easier to share and distribute among potential customers. Those brochures feature videos and interactive functions directly with sales agents, as well as your unique background music to give a wholesome feel about the project.

• Use your audience’s language to ensure the delivery of your intended message. Multi-lingual social media and websites are successful examples of the right communication tool with potential buyers, relying on automatic digital translation compromises the delivery of the intended text or message as words are lost in translation.

These are only a few tips about marketing for your real estate projects, our professional team at Artin Crown Productions can help you design your perfect strategy and marketing plan. One of our most successful projects is the marketing of the Pavilion Erbil, which is a residential project based in Erbil with the world's largest man-made lagoon of its type. Read more about our services.