Rahma Riad Performing in the TVC

Pavilion Erbil

Ya Jannah the official television commercial of Pavilion Erbil

November 2022 — Erbil, Iraq

Concept

The concept of the TVC promotes the residential project by suggesting that Pavilion Erbil provides a new beginning or a fresh start that is similar to the discovery of a new life, creating a sense of wonder and excitement for the people. With its dreamy mood, the TVC generates interest in the residential project by linking it to the idea of discovery and new beginnings symbolized in Mrs. Riad’s landing and finding of new life.

April 2023 — Erbil, Iraq

Production

The commercial was produced by Artin Crown Productions,Pavilion Erbil’s official marketing consultant. known for our top-notch range of marketing services which help businesses reach their full potential, we integerated the following in the TVC production process

Conceptualizing

Defining the theme for Pavilion Erbil’s target audience, including demographics, interests, and preferences. For the TVC to resonate with the intended viewers.

3D Generation

Modeling the structures from scratch and texturing them for visualizing Pavilion Erbil featuring Rahma Riad.

Distribution

Distrebuting the commercial through various broadcasting channels and online platforms and scheduling braodcast.

Ya Janna the TVC tells the story of a team of astronauts setting up a mission to discover whether there is a new form of life on earth after it ended years prior. The team includes the project’s Brand Ambassador, Iraqi singer Rahma Riad, who lands from space to find out that the earth was doomed and only Pavilion Erbil is standing high. She then chooses to begin her life at the residential compound.Pavilion Erbil commenced construction in early 2022 to be one of the largest and most luxurious developments in Iraq and the Kurdistan Region. It features a range of stunning villas and apartments surrounded by landscaped greenery and the largest man-made lagoon.

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